McDonald's Corporation operates and franchises McDonald's restaurants worldwide, serving as a global leader in the quick-service restaurant industry. The company offers a core menu of hamburgers, cheeseburgers, chicken sandwiches, fries, breakfast items, shakes, desserts, soft drinks, coffee, and beverages, alongside limited-time promotions to keep offerings fresh. It generates revenue primarily through franchise royalties and rent from about 61% of its systemwide sales, complemented by company-operated restaurants. McDonald's organizes its business into three key segments: U.S., International Operated Markets, and International Developmental Licensed Markets and Corporate, enabling tailored strategies across diverse geographies. Franchise structures include conventional franchises, developmental licenses, and affiliates, supporting extensive global reach. Founded in 1955 and headquartered in Chicago, Illinois, McDonald's Corporation plays a pivotal role in the consumer services sector, providing convenient, affordable dining options to millions daily and maintaining a strong presence in both mature and emerging markets.