Advantage Solutions is a leading provider of outsourced sales, marketing, and business services to consumer goods brands and retailers worldwide. The company operates through three primary service divisions: Branded Services, which offers headquarter sales services and retail merchandising support to CPG companies; Experiential Services, delivering omnichannel sampling and promotional events both in-store and online; and Retailer Services, providing private brand strategy, merchandising optimization, and retail media solutions. Advantage Solutions leverages proprietary data, advanced analytics, and technology platforms to help brands grow sales, optimize inventory, manage retail shelf space, and enhance consumer experiences. The company serves thousands of consumer packaged goods brands and retailers across numerous categories, operating across North America and select international markets through partnerships including Smollan and Daymon. With operations spanning approximately 40 countries and a workforce of over 60,000 teammates, Advantage Solutions functions as a strategic connector between brands, retailers, and consumers, driving commerce innovation and market momentum.