Simply Good Foods Co. is a consumer packaged food and beverage company that develops, markets, and sells nutritional snacks and meal replacements primarily in North America and internationally. Its portfolio features protein bars, ready-to-drink shakes and beverages, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and confectionery items like peanut butter cups, brownies, caramel candy bites, and chocolate-coated peanut candies. The company operates under prominent brands including Quest, which offers protein-rich foods limiting sugars and carbs; Atkins, targeted at low-carbohydrate lifestyles for weight or blood sugar management; and OWYN, providing plant-based, allergen-tested protein shakes and powders that are gluten-free, dairy-free, soy-free, egg-free, nut-free, low in sugar, and enriched with prebiotic fiber. Products reach consumers through major retail channels such as grocery, mass merchandise, club, convenience, and specialty stores, as well as e-commerce platforms. Founded in 2017 and headquartered in Denver, Colorado, Simply Good Foods Co. plays a key role in the health-focused snacking segment of the food industry.