Vivid Seats Inc. is a leading online ticket marketplace and resale company operating primarily in the United States, Canada, and Japan. It connects fans to live events through its Marketplace segment, which serves as an intermediary between ticket buyers and sellers via websites and mobile applications including Vivid Seats, Vegas.com for Las Vegas shows, attractions, tours, flights, and hotels, and Wavedash in Tokyo. This segment offers tickets for sports across major professional leagues like MLB, NFL, NBA, MLS, and NHL, as well as college sports, concerts featuring diverse musical genres and festivals, and theater including Broadway, comedy, and family entertainment. Additional features include Skybox, a proprietary enterprise resource planning tool that enables ticket sellers to manage inventories, pricing, and orders across resale platforms. The Resale segment acquires tickets for resale on secondary marketplaces and supports research and development for seller software tools. Vivid Seats Inc. is the official ticketing partner for numerous sports teams such as the San Francisco 49ers and Los Angeles Chargers, media outlets like ESPN, and rewards programs. Founded in 2001 and headquartered in Chicago, Illinois, it enhances fan engagement with features like Vivid Seats Rewards for earning points on purchases.