Roku, Inc. is a digital media company that provides a leading television streaming platform. Headquartered in San Jose, California, Roku enables consumers to access streaming entertainment through its operating system, devices, and content offerings. The company operates through two main segments: Platform and Devices. The Platform segment focuses on digital advertising, content distribution, subscription and transaction revenue shares, promotional media for entertainment partners, premium subscription sales, and branded remote-control buttons. The Devices segment includes streaming players, smart TVs, audio products, smart home devices, and related accessories sold through retailers, distributors, and direct online channels. Roku’s operating system is integrated both into its own hardware and into connected TVs from third-party manufacturers, making it a widely adopted smart TV platform. The company also operates The Roku Channel, a free, ad-supported streaming service that offers on-demand and live television content. Roku serves households and advertisers across multiple international markets, playing a central role in the shift from linear TV to streaming-based viewing.