Re/Max Holdings Inc. is a leading franchisor in the real estate industry, providing franchise support services for real estate brokerage operations. Its primary function is to offer branding, training, technology, and various support services to its franchisee network comprised of independently owned and operated real estate brokerages. Re/Max focuses on empowering real estate professionals by providing them with a recognized brand and innovative tools to enhance their business operations. The company’s services significantly impact the residential and commercial property sectors, catering to a wide range of market participants including agents, brokers, and homeowners. Established in 1973 and based in Denver, Colorado, Re/Max Holdings maintains a global reach with a presence in over 110 countries, underscoring its significance within the global real estate market.