Fold Holdings, Inc. is a bitcoin-focused financial services company that develops and operates consumer-facing products designed to integrate bitcoin into everyday spending and payments. The company provides a financial services platform that enables customers to earn, accumulate, and use bitcoin through routine transactions, such as shopping and card-based payments, effectively linking digital assets with traditional payment rails. Its offerings include bitcoin rewards and related tools that allow users to gain exposure to bitcoin without direct trading, emphasizing usability and accessibility for mainstream consumers. Operating within the broader financial services and capital markets sector, Fold Holdings, Inc. targets individuals seeking to incorporate bitcoin into daily financial activity rather than solely as a speculative investment. Founded in 2025 and headquartered in Phoenix, Arizona, the company positions itself at the intersection of digital assets, payments, and consumer finance, contributing to the ongoing integration of cryptocurrency-based services into the retail and financial ecosystem.