| Annual · values | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Gross Margin | 30.03% | 27.92% | 23.92% | 32.81% | 48.32% |
| Operating Margin | -42.53% | -21.24% | -1.39% | 8.93% | 11.50% |
| EBITDA Margin | -41.77% | -20.80% | -1.23% | 8.97% | 11.50% |
| Net Margin | -54.61% | -10.01% | -1.40% | 4.66% | -3.95% |
| Current Ratio | 0.18 | 0.64 | 1.08 | 1.22 | 1.42 |
| Quick Ratio | 0.18 | 0.64 | 1.08 | 1.22 | 1.42 |
| Debt / Equity | -1.73 | -1.79 | -8.16 | 5.16 | -1.47 |
| ROE | 269.77% | 31.61% | 59.59% | 90.67% | 402.05% |
| ROA | -94.00% | -23.98% | -3.10% | 7.17% | -4.19% |
| Asset Turnover | 1.72 | 2.40 | 2.22 | 1.54 | 1.06 |
| Book Value / Share | -22.80 | -5.25 | -1.23 | 0.36 | -10.97 |
Direct Digital Holdings Inc. operates an end-to-end, full-service programmatic advertising platform specializing in advertising technology, data-driven campaign optimization, and related solutions. The company provides cutting-edge sell-side and buy-side advertising tools, delivering targeted digital media strategies that maximize return on investment for clients across diverse sectors. These include travel, healthcare, education, financial services, consumer products, and others, with a particular focus on small- and mid-sized businesses adopting digital media budgets. Through its portfolio of companies such as Huddled Masses, Colossus Media, and Orange 142, Direct Digital Holdings Inc. offers front-end buy-side planning and last-mile execution via its proprietary Colossus SSP platform. This system processes over 400 billion impressions monthly across display, connected TV, in-app, and other channels, linking advertisers to premium inventory from an extensive publisher network. Founded in 2018 and headquartered in Houston, Texas, Direct Digital Holdings Inc. plays a key role in empowering businesses with advanced programmatic advertising capabilities in the competitive digital marketing landscape.