Daktronics Inc. is a technology company that designs and manufactures electronic scoreboards, programmable display systems, and large-screen video displays for a wide range of applications worldwide. Its products are used in sporting venues, commercial advertising spaces, transportation hubs, and public information settings, providing visual communication solutions that support real-time content, branding, and audience engagement. Daktronics offers a complete line of systems, from small scoreboards and message displays to large, integrated video boards, along with related control, timing, and sound systems. The company is involved across the value chain, including marketing and sales, engineering and product design, manufacturing, technical contracting, professional services, and ongoing customer support. It organizes its operations into five segments: Commercial, Live Events, High School Park and Recreation, Transportation, and International, with a significant portion of its revenue generated from live event installations. Founded in 1968 and headquartered in Brookings, South Dakota, Daktronics plays a notable role in the global market for digital display and scoring solutions.