Cricut, Inc. operates a creativity platform that enables users to transform ideas into professional-looking handmade goods through connected cutting machines, design apps, accessories, and materials. Users create personalized items such as birthday cards, mugs, T-shirts, and large-scale interior decorations. The company functions across two main segments: the Platform segment, which generates revenue from monthly and annual subscription fees, digital content purchases, and cloud-based software access; and the Products segment, focused on sales of connected machine hardware, craft supplies, DIY products, home decor items, and extensions. Cricut, Inc. distributes scrapbook, craft, and home decor products, including flagship lines like the Cricut Maker family, Cricut Explore family, Cricut Joy, Cricut EasyPress, and the Infusible Ink system, alongside a diverse collection of materials. Headquartered in South Jordan, Utah, Cricut, Inc. plays a key role in the technology sector's computer hardware industry, catering to hobbyists and creators seeking accessible personalization tools.