The Vita Coco Company, Inc. is a consumer beverages company focused on plant-based functional hydration products. It primarily develops, markets, and distributes packaged coconut water under the Vita Coco brand, targeting consumers seeking natural hydration alternatives to traditional soft drinks and juices. The company’s portfolio extends beyond core coconut water to include coconut oil, coconut milk, sparkling coconut water, and other coconut-based extensions. The Vita Coco Company, Inc. also manages a range of complementary beverage brands, including Runa, a plant-based energy drink; Ever & Ever, a packaged water line; and PWR LIFT, a flavored protein-infused water. It operates through two main segments: Americas, which covers the United States and Canada, and International, which encompasses Europe, the Middle East, Africa, and the Asia Pacific region. Headquartered in New York and founded in 2004, the company plays a notable role in the non-alcoholic beverage market, particularly within the coconut water and broader functional hydration categories.