Celsius Holdings Inc. is a functional beverage company that develops, markets, and distributes performance-oriented drinks and related products. The company focuses on “better-for-you” energy and fitness beverages positioned around active lifestyles and wellness. Through its flagship CELSIUS brand and other owned energy drink brands, Celsius Holdings Inc. offers a range of sparkling and non-sparkling functional drinks formulated without preservatives or artificial enhancers, targeting consumers seeking energy, thermogenic support, and workout-oriented benefits. Its portfolio also extends into functional drinks, liquid supplements, and post-workout products that serve the sports nutrition, fitness, and everyday energy segments. Celsius Holdings Inc., founded in 2004 and headquartered in Boca Raton, Florida, operates globally, supplying retailers, gyms, convenience outlets, and e-commerce channels. Within the non-alcoholic beverage industry, the company plays a notable role in the fast-growing functional and energy drink categories, competing for shelf space and consumer attention as demand increases for products that combine energy, health, and convenience.