Braze, Inc. is a leading customer engagement platform that empowers brands to deliver personalized, cross-channel interactions with consumers worldwide. The platform integrates data ingestion, classification, orchestration, personalization, and action capabilities into a single system, enabling companies to unify customer data in real time and leverage AI-powered tools like BrazeAI for predictive, generative, and agentic intelligence. Key features include software development kits for mobile and web notifications, in-app messages, content cards, REST APIs for data workflows, partner integrations for user cohort syncing, and data transformation tools. Braze supports multichannel messaging across email, SMS, push notifications, and more, helping brands in retail, e-commerce, media, entertainment, financial services, travel, hospitality, and other sectors create cohesive customer journeys. It operates on a subscription-based model scaled by monthly active users and message volume, serving global enterprises and digital-first companies. Founded in 2011 and headquartered in New York City, Braze focuses on AI-driven decisioning, journey orchestration, and optimization to foster meaningful customer relationships.