Ulta Beauty Inc. is a specialty beauty retailer offering a comprehensive range of cosmetics, skincare, haircare, fragrance, and bath and body products. The company operates a single, integrated business model that combines retail stores, in-store salon services, and e-commerce to serve customers across the United States. Ulta Beauty’s assortment spans mass to prestige brands, as well as professional salon products, beauty tools, and brushes, catering to a wide spectrum of consumer preferences and price points. Its stores typically feature full-service salons providing hair, skin, and brow services, which complement product sales and create a one-stop beauty destination. Ulta Beauty also sells products through its digital platforms, integrating online and in-store experiences such as buy-online-pickup-in-store. Founded in 1990 and headquartered in Bolingbrook, Illinois, Ulta Beauty plays a significant role in the U.S. beauty market as a multibrand retailer that bridges the gap between drugstore and high-end beauty offerings.