# Harley-Davidson Inc. (HOG)

**Exchange:** NYSE  
**Sector:** Consumer Cyclical  
**Market cap:** $3.11B  
**Price:** $25.64 (+5.00%)

> Harley-Davidson Inc. is a leading global manufacturer of heavyweight motorcycles in the custom, cruising, touring, and adventure categories, complemented by related merchandise, parts, and accessories. The company also offers the LiveWire brand for electric motorcycles. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers, retail financing, and insurance brokerage to customers. Harley-Davidson Inc. operates in the consumer cyclical sector, specifically recreational vehicles, serving a dedicated rider community through its extensive dealer network. Founded in 1903 and headquartered in Milwaukee, Wisconsin, the company maintains a strong brand presence in the heavyweight motorcycle market, capturing significant domestic share with models like the Pan America in adventure touring.

## Income Statement (Annual, USD)

| Fiscal Year | Revenue | Gross Profit | Operating Income | Net Income | EPS (dil.) |
| --- | --- | --- | --- | --- | --- |
| 2025 | $3.60B | $862M | $387M | $339M | — |
| 2024 | $4.15B | $1.14B | $417M | $455M | — |
| 2023 | $4.88B | $1.56B | $779M | $707M | — |
| 2022 | $4.93B | $1.53B | $909M | $741M | — |
| 2021 | $4.54B | $1.30B | $823M | $650M | — |
| 2020 | $3.26B | $828M | $10M | $1M | — |
| 2019 | $5.36B | $2.13B | $556M | $424M | — |
| 2018 | $5.72B | $2.37B | $714M | $531M | — |
| 2017 | $5.65B | $2.37B | $882M | $522M | — |
| 2016 | $6.00B | $2.57B | $1.05B | $692M | — |
| 2015 | $6.00B | $2.64B | $1.16B | $752M | — |
| 2014 | $6.23B | $2.69B | $1.28B | $845M | — |
| 2013 | $5.90B | $2.50B | $1.15B | $734M | — |
| 2012 | $5.58B | $2.36B | $1.00B | $624M | — |
| 2011 | $5.31B | $2.21B | $830M | $599M | — |

## Balance Sheet (Annual, USD)

| Fiscal Year | Total Assets | Total Liabilities | Equity | Cash | Long-term Debt |
| --- | --- | --- | --- | --- | --- |
| 2025 | $8.04B | $4.90B | $3.14B | $3.09B | $2.47B |
| 2024 | $11.88B | $8.72B | $3.17B | $1.59B | $6.32B |
| 2023 | $12.14B | $8.89B | $3.25B | $1.53B | $6.25B |
| 2022 | $11.49B | $8.59B | $2.90B | $1.43B | $6.14B |
| 2021 | $11.05B | $8.50B | $2.55B | $1.87B | $6.14B |
| 2020 | $12.01B | $10.29B | $1.72B | $3.26B | $7.97B |
| 2019 | $10.53B | $8.72B | $1.80B | $834M | $6.87B |
| 2018 | $10.67B | $8.89B | $1.77B | $1.20B | $6.46B |
| 2017 | $9.97B | $8.13B | $1.84B | $688M | $5.71B |
| 2016 | $9.89B | $7.97B | $1.92B | $760M | $5.75B |
| 2015 | $9.97B | $8.13B | $1.84B | $722M | $5.67B |
| 2014 | $9.52B | $6.61B | $2.91B | $907M | $4.77B |
| 2013 | $9.41B | $6.40B | $3.01B | $1.07B | $4.59B |
| 2012 | $9.17B | $6.61B | $2.56B | $1.07B | $4.81B |
| 2011 | $9.67B | $7.25B | $2.42B | $1.53B | $4.88B |

## Cash Flow (Annual, USD)

| Fiscal Year | Operating Cash Flow | CapEx | Free Cash Flow |
| --- | --- | --- | --- |
| 2025 | $569M | $154M | $415M |
| 2024 | $1.06B | $197M | $867M |
| 2023 | $755M | $207M | $547M |
| 2022 | $548M | $152M | $397M |
| 2021 | $976M | $120M | $856M |
| 2020 | $1.18B | $131M | $1.05B |
| 2019 | $868M | $181M | $687M |
| 2018 | $1.21B | $214M | $992M |
| 2017 | $1.01B | $206M | $799M |
| 2016 | $1.17B | $256M | $918M |
| 2015 | $1.10B | $260M | $840M |
| 2014 | $1.15B | $232M | $914M |

Source: [CompaniesByCap](https://companiesbycap.com/company/HOG)