# Direct Digital Holdings Inc. (DRCT)

**Exchange:** NASDAQ  
**Sector:** Communication Services  
**Market cap:** $882,420  
**Price:** $2.87 (-2.22%)

> Direct Digital Holdings Inc. operates an end-to-end, full-service programmatic advertising platform specializing in advertising technology, data-driven campaign optimization, and related solutions. The company provides cutting-edge sell-side and buy-side advertising tools, delivering targeted digital media strategies that maximize return on investment for clients across diverse sectors. These include travel, healthcare, education, financial services, consumer products, and others, with a particular focus on small- and mid-sized businesses adopting digital media budgets. Through its portfolio of companies such as Huddled Masses, Colossus Media, and Orange 142, Direct Digital Holdings Inc. offers front-end buy-side planning and last-mile execution via its proprietary Colossus SSP platform. This system processes over 400 billion impressions monthly across display, connected TV, in-app, and other channels, linking advertisers to premium inventory from an extensive publisher network. Founded in 2018 and headquartered in Houston, Texas, Direct Digital Holdings Inc. plays a key role in empowering businesses with advanced programmatic advertising capabilities in the competitive digital marketing landscape.

## Income Statement (Annual, USD)

| Fiscal Year | Revenue | Gross Profit | Operating Income | Net Income | EPS (dil.) |
| --- | --- | --- | --- | --- | --- |
| 2025 | $35M | $10M | -$15M | -$19M | $-75.79 |
| 2024 | $62M | $17M | -$13M | -$6M | $-91.26 |
| 2023 | $157M | $38M | -$2M | -$2M | $-0.73 |
| 2022 | $89M | $29M | $8M | $205,000 | $0.11 |
| 2021 | $38M | $18M | $4M | -$2M | $-44.09 |

## Balance Sheet (Annual, USD)

| Fiscal Year | Total Assets | Total Liabilities | Equity | Cash | Long-term Debt |
| --- | --- | --- | --- | --- | --- |
| 2025 | $20M | $27M | -$7M | $728,000 | $146,000 |
| 2024 | $26M | $46M | -$20M | $1M | $32M |
| 2023 | $69M | $74M | -$5M | $5M | $30M |
| 2022 | $58M | $53M | $2M | $4M | $24M |
| 2021 | $36M | $36M | -$374,856 | $5M | — |

## Cash Flow (Annual, USD)

| Fiscal Year | Operating Cash Flow | CapEx | Free Cash Flow |
| --- | --- | --- | --- |
| 2025 | -$9M | — | — |
| 2024 | -$9M | — | — |
| 2023 | $3M | — | — |
| 2022 | $2M | — | — |
| 2021 | $4M | — | — |

Source: [CompaniesByCap](https://companiesbycap.com/company/DRCT)